Cow & Gate Baby Rice Cereal – 100g – Gluten-Free, Vitamin B1 Enriched – For First Weaning and Taste Development

From its humble beginnings in 1771, Cow & Gate has grown from a small family-run grocery shop in Guildford to a brand that has become a household name in the UK and Ireland. The story of Cow & Gate is one of innovation, care, and a commitment to quality that started with the Gates brothers. Their entrepreneurial spirit led them to build their own creameries, sell their dairy wares in iconic little brown jugs, and eventually, delve into the world of powdered milk in 1900. This innovation was met with great success, as the health benefits of their powdered milk for babies, backed by Dr. Millard's research, garnered nationwide acclaim. The 1929 official adoption of the 'Cow & Gate' name marked a new era for the company, with a focus on providing up-to-date information and products for new mothers and their babies. The brand's reputation for nurturing the nation's children was solidified in 1935 when Cow & Gate's formula, Frailac, played a crucial role in the survival of quadruplets born to Mrs. Miles of Huntingdon. As Cow & Gate's products became associated with health and royal quality—thanks to Smiler, the 'Royal Baby' on their packaging—the company continued to innovate, introducing sterilized ready-to-feed milks in 1969 and opening a new factory in the lush fields of Wexford, Ireland in 1974. Today, Cow & Gate stands as a testament to over a century of dedication to children's nutrition. Being part of the Danone family since 2018, Cow & Gate continues to deliver high-quality milks and foods, fostering the growth and curiosity of little ones as they explore the world. The brand's commitment to supporting parents and healthcare professionals remains unwavering, evidenced by their re-launched baby club and the introduction of ingredients like GOS/FOS to mimic the benefits of breast milk. With accolades like Product of the Year in 2019 for their ready-to-use Follow-on Milk and EaZypack Follow-on Milk Formula, Cow & Gate's legacy of nurturing Britain's babies continues to flourish. At the heart of Cow & Gate is the belief that the happiest children are those who grow naturally and at their own pace. The brand embodies more than just the provision of nutritious products; it represents a supportive community where parents are encouraged to trust their instincts. Cow & Gate's team of specialist baby advisors is a testament to their dedication, offering help and advice to ensure confident parenting through every step of a child's early development. With a rich heritage that spans over 100 years, Cow & Gate remains a beacon of trust and quality for parents and their little ones.